Western New Mexico University initiated a marketing campaign in August 2015 that recently earned recognition by a national higher education marketing agency.
Two awards were given to WNMU by the Higher Education Marketing Report for the university’s marketing campaign including a Merit Award for its “Be Here” campaign and a Bronze Award for the Homecoming 2015 t-shirt design.
“We’ve had many long nights of planning and discussing what approach to take to communicate to our prospective students,” said Alvaro Nunez, WNMU Marketing Coordinator. “We are starting to see the effectiveness of the campaign and are happy to be recognized with these awards.”
WNMU initiated the campaign in August to targeted groups throughout the southwest. The campaign focuses on traditional students graduating from high school and community college students looking to transfer to a four-year university. Campaign artwork is featured on brochures, billboards and airports in New Mexico, Arizona and Texas.
“We know that WNMU is a perfect choice for many students looking for a quality education at an affordable cost,” said Nunez. “We have agreements with several community colleges and offer in-state tuition rates to our neighboring states.”
The university’s marketing team is positioning WNMU as an option for students living in states where there are no small four-year universities offering a personalized education. The marketing materials honored use phrases such as “Be Here” and “Be Successful.”
Most recently, the marketing team’s efforts have received national attention because of the campaign’s focus on undocumented students and students protected by DACA status, Deferred Action For Childhood Arrivals.
For more information, contact the Office of Communications at 575-538-6336.