Marketing Students Partner With Community To Promote Events, Small Businesses
Silver City, NM – Marketing students at Western New Mexico University are not waiting to receive their degrees to begin advertising their newfound expertise in Silver City. Marketing professor Dr. Steve Walker and his students are paving the way for the newly introduced marketing degree program by partnering with several organizations in the community as promotions teams. A year ago, Walker introduced his students to group initiative opportunities by developing business models for Corre Caminos, a public transportation company in Grant County; and BikeWorks, a non-profit community bicycle workshop. This spring, his students are partnering with BikeWorks for its annual Pedalista! event and with the WNMU Outdoor Program. “One of the greatest criticisms I’ve heard from employers,” Walker said, “is that we, in education, put out students who can pass tests or quote material, but not apply it. With this program, the students are actually doing the work they’ll need...